Privacy Policy

Effective Date: 15 November 2025

At Midlands Recovery & Rescue, we are committed to safeguarding your privacy and ensuring that your personal information is handled responsibly and securely. This Privacy Policy outlines how we collect, use, and protect your personal data in compliance with the UK's Data Protection Act 2018 and the General Data Protection Regulation (GDPR).

1. Information We Collect

We collect personal information that you provide to us directly, such as:

• Contact Information: Name, phone number, email address.
• Vehicle Details: Vehicle type, registration number, breakdown location.
• Payment Information: Billing address and payment method details.

Additionally, we may collect technical data automatically when you visit our website, including:

• Usage Data: IP address, browser type, device type, pages visited, and time spent on our site.

2. How We Use Your Information

We use your personal data for the following purposes:

• Service Provision: To provide breakdown recovery services and process your requests.
• Communication: To contact you regarding service updates, confirmations, and customer support.
• Billing and Payments: To process payments and issue invoices.
• Website Improvement: To analyze website usage and enhance user experience.

3. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. However, we may share your data with:

• Service Providers: Third-party vendors who assist in service delivery (e.g., payment processors, IT support).
• Legal Compliance: Authorities or legal entities when required by law or to protect our rights.

All third parties are obligated to maintain the confidentiality and security of your data.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption: Secure transmission of data over the internet.
• Access Controls: Restricted access to personal data to authorized personnel only.
• Regular Audits: Periodic reviews of our security practices and systems.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:

• Service Fulfillment: As long as required to provide services.
• Legal Obligations: To comply with legal, accounting, or reporting requirements.

Once your data is no longer needed, we will securely delete or anonymize it.

6. Your Rights

Under the GDPR, you have the right to:

• Access: Request copies of your personal data.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your data under certain conditions.
• Restriction: Request restriction of processing your data.
• Portability: Request transfer of your data to another service provider.
• Objection: Object to processing based on legitimate interests or direct marketing.

To exercise these rights, please contact us at the details provided below.

7. Cookies

Our website uses cookies to enhance user experience. Cookies are small files stored on your device that help us analyze web traffic and personalize content. You can control cookie settings through your browser; however, disabling cookies may affect website functionality.

8. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy regularly to stay informed about how we are protecting your information.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Midlands Recovery & Rescue
Email: info@midlandsrecoveries.co.uk
Phone: 01164293528
Address: UNIT 4 Clarendon Business Park, Oakland Road, Leicester LE26AP